How to Market Wholesale Products using Social Media
If you are new to marketing in general, for sure it would be tricky for you to have online marketing, like the driving traffic on the web towards your site. Whatever marketing campaign a company has been doing it has one common goal and that is to connect with people and converting this connection into sales. One major way to market products online is what we call the social media. In social media many wholesaler and retailers who can connect, the more connections you will have the more traffic you will gain then the more conversions you will earn. Below are simple guidelines on effectively using social media to market wholesale products online.
Method #1 – Setting your own Facebook fan page. Who among you does not know what a Facebook fan page is. For sure you yourself get tons of invitation from your friends to like this and that and that page you just like is what you call a Facebook fan page. Facebook fan page has been the major way of marketing online and the more “Like” you have means the greater chances of conversion. To attract more people include informationss in your page like promotions, products and you can even add photos. Do not also forget to interact with your customer because they are the ones who bring more people to your page. If someone will like your page it will appear to their wall letting thousand of their friends know that they have like your Facebook fan page it is just the same as saying “oh I have tried this you may also want to try”.
Method #2 – The Power of Twitter. For sure you have heard the word twitter. This is the second largest social media today and another great way to connect with people online and spread your wholesale business. Create a twitter account separate from your own. Use this account to inform people on what’s latest and what’s new about your business. Twitter is like the voice of your company letting everybody know what it has been up to, making others really connected with your business. This is much the same with Facebook fan page but you will not get a snowball effect of followers after one follows you in twitter.
Method #3 – Utilizing Youtube. One of the most subscribe video site is youtube and only few companies has been making youtube as a marketing tool. Because people tend to like videos more over text and photos so it is better to created videos over your products. If you are selling car stereos wholesale then you can create a video out of that product. To help the videos rank you can have it title with your keyword phrase and have a URL that points to your own website.
Social media can be extremely powerful when it comes to marketing online-regardless of what the product is. If you take the initiative to build an online presence people will take notice, give your brand and business more credibility (as well as respect) and just flat out buy more merchandise from you.
Marie is a marketing consultant researching on the need of wholesale directory to find reputable wholesale suppliers.



June 19, 2011
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Posted by Marie Matthews
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