Those Who Dare Win – Leadership Strategies For 2011
2010 – The Euro is in free-fall, and the global uncertainty continues. After battling through 2009, with your business bruised, but intact, you consider yourself amongst the fortunate ones, having survived the “perfect storm”. But now, the uncertainty continues, resulting in more nervous investors, more caution and more doubts about how we position our businesses to meet the challenges of 2011.
3rd Quarter – The time for Visionary Leadership!
This point in the global economic flux is not a time for timidity. In this article, we argue that visionary planning and aggressive action will distinguish those who thrive, from those who falter.
Q3 2010 – strategic planning time… and time to get really creative! Consider these suggestions – they may be painful, and they may not be for you…. BUT…..
Consider a Blue Ocean Approach.
How cautious were you in 2010? Did you attempt significant revenue growth, or were you content to ’survive’? Did you consider any new major acquisitions? or developing new products and services? Did no opportunities in emerging markets present themselves?
Dunkirk this is not – Survival is not Success. BLUE OCEAN Strategy – there is no better time than now:
* locate un-served market segments;
* locate innovative technologies;
* break the value-cost trade off in your supply chain;
* Create uncontested market space, by challenging market boundaries.
Blue Ocean – An Illustration
TATA built the NANO, focusing on an un-served market segment in India of potential car owners who can only afford $2500 – building modest unit level profits, but enormous market presence. TATA applied Blue Ocean thinking to its supply line.; building partnerships with a limited number of suppliers and putting everyone in the same room to work through problems and innovate- thereby delivering a unique value proposition, which makes the NANO viable.
Re-Align
Did the recession require you to combine business units, re-align teams, and divest layers of management? Or did you simply tighten your belt?
In the climate of uncertainty, how do you ensure that you remain competitive? How do you structure your organization so it is most effective and manage resources, so the company is most profitable? Winning companies will take this planning opportunity to realign their structures by consolidating, merging, acquiring and investing now in capabilities that will best differentiate them from their competitors.
Managing your portfolio for success requires that you make decisions that:
1. Capitalize on their core and unique competencies;
2. Seek complimentary acquisitions which build on their core capabilities, and
3. Drive down costs by divesting businesses which increase complexity through use of unique competencies
What’s has been clear from our experiences in 2010, as in 2009, is that there is the potential for discontinuous change in the structure of most industries. Your, success hinges on your ability to adapt immediately and continually to structural changes, and seize strategic opportunities. These opportunities are likely to be present in front of you now.
Senior Leaders must ask themselves:
* Are these lines of business vital to the future of the company?
* Will this business generate sustainable growth opportunities for the company?
* Does this business offer potential for returns greater than investors could achieve in other areas of their equity portfolio?
Divestment of an line of business in a portfolio often sends shivers up the spine of a CEO, in fear that the loss of a revenue stream may be irrecoverable. However, the more likely outcome of divesting a non-performing asset or line of business, will be the freeing up of capital and time to growth more promising lines of business.
Tweak your Organization Culture
Fear permeated all workforces in 2009. Fear crushes motivation and energy. Creativity and innovation are inextricably linked to energy, and motivation. The creative spirit is essential to drive your organization out of the current economic and emotional malaise.
Organizational behavior therapist will claim that by applying “engagement”, motivational stimuli” and engendering “discretionary effort” etc. we will be able to extract more out of our demotivated and diffident workforces.
The truth is that in these times, trust will be hard to build. Leaders will need to work hard to make up for the goodwill that will have been lost, and this will be even more demanding when seeking to re-align and divest (human or other) assets
First – understand your culture….is it cohesive, is it participative? Does you workforce feel aligned with your values and your vision? (Affiliation). Or is it overtly performance focused? Failure to deliver bites hard in times of downturn. Performance – focused cultures feel this pain the most.
It is vital before you proceed on a major organizational transformation initiatives, that you have clarity on the norms and values which prevail in your organization today. IN conducting an organization culture survey, you will be able to plan for organizational improvement initiatives, which make the process of restructure and change much smoother, and with greater chance of success.
Build Leadership Competence
Your talented high performers will probably be very skeptical of simplistic approaches to “cultural engineering”. Indeed, it is our contention that high performers are often turned off by bureaucratic process, by internal politics, by smoothing over the ‘crack’s with statements of “shared cultural values”, and – above all -, they will be disenchanted by inadequate leadership.
Ineffective leadership is immensely costly – we only have to look around the global business landscape today to see the remnants of companies which were once dominant. Much of the blame for their demise lies squarely in complacent, short-termist and poorly educated and trained leadership.
We often consider the role of the leader to provide certainty in what are uncertain times. Certainty is, as has been seen, an illusion. The truly great leaders will instill the ability to ‘adapt’ and cope with the constantly changing environment which our economies face in the coming years.
We recommend investing in developing your leaders as a matter of high priority. The leadership of the future must be able to adapt to rapid change, to think strategically, and to manage continuous change in the workplace.
Go Web 2 – embrace the future
Are you aware of the potential of Web 2 technologies today. Do you know how much your legacy systems are costing you, your ERP, your CRM system – what is the true total cost of ownership of these systems? Have you spent the typical 5 times the original price of the software cost in operating and maintaining the systems (the normal TCO)? Do you know there are alternatives?
Today, SaaS (Software as a Service) offers vastly lower Total cost of ownership, and delivers much, if not all the functionally of conventional locally hosted software – at a fraction of the price. (Salesforce.com etc).
Do you use Web2 communications? How often do you use wen-conferences for Quarterly Performance Reviews, or do you fly managers in from remote locations? Does the organization enable collaboration on projects through virtual networks? Do you create channels for employees to collaborate across time zones, and physical locations with having to leave their offices?
Today, Web 2 technologies enable us to manage major parts of our businesses offshore. Take technical drawing for example – why keep in in-house when it can be done offshore and managed fully effectively at a fraction of the cost on local services?
We must not forget Web2 Marketing – Facebook, Twitter, Squidoo are only the beginning.
Make 2011 your Year!
To find out more aboutBusiness Coaching, visit Global Consulting to learnExecutive coaching how we can assist your business to position for future growth.






June 1, 2010 | Posted by James Johnston
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