Along with very little time and tough competition, playing around with unproductive online marketing strategies is a waste of time. With the help of experience as well as trial and error, I present to you a few internet marketing strategies for law firms that everyone needs to stay away from..

1. Flash websites – Search engines like Google, Bing, and Yahoo don’t read flash well. This usually means your stunning, website crafted in Flash will not come up in search results any time individuals are searching for your law firm. Which is just too significant a market to block yourself from. Integrating a few flash areas on particular sections of your website could be alright (I’d advise having a experienced Seo to look over the implementation of the Flash to be confident), but do not build the whole site in flash.

2. Comment Spamming – Leaving spam comments entails building links to your website by making pointless comments on other legal sites, blogs, and content. Coming from a technical standpoint, this is a fruitless endeavor. Nearly all or your comments will be moderated by the owner of the website and never posted. Those spammy comments that do get posted are almost certainly be “nofollowed” which means the search engines will not provide you credit for the links. When you make a worthless, general comment, it isn’t very likely visitors will bother to visit your website rendering your efforts a waste.

3. Not Watching Your Firm’s Brand – With the advancement of Twitter, Facebook, and real-time social sharing, bein unable to monitor your firm’s brand on the web is a huge mistake. I do not have to notify you that your law firm’s reputation is probably one of, if not the most, crucial assets you have as an attorney at law. It’s vital that you construct alerts so that you recognize when your name is published and can reply appropriately. Using a free program such as Google Alerts will allow you to setup automatic emails that are delivered anytime something is circulated on the web about you or your law firm.

4. Failing To Review The State Bar Advertising Regulations – I shouldn’t have to tell you that lawyers are held to a different standard with regards to honest advertising. Given that each state bar establishes it’s own ethics rules, it is essential that you take the time to understand what is permissible and what isn’t. Don’t leave this crucial task to your marketing and advertising firm, it isn’t their bar license at stake if something goes wrong.

5. Not Utilizing Analytics Software – If you aren’t measuring the effectiveness of your website with a free of charge, powerful analytics software such as Google Analytics, than you simply aren’t going to be in a position to play with the big boys. As a way to progress, mature, and make necessary changes to your strategy you will need to comprehend what has occurred, what exactly has worked, and what hasn’t. You can’t do this without the help of an analytics software. There is no justification not to work with one given that one of the best programs out there, Google Analytics, is 100 % free. Get this set up today and take twenty minutes to study how to use it.

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