Why Do a Preliminary Name Search before Ordering a full Nuans Report
A company cannot be incorporated in Canada anywhere without providing a Nuans name search report or a similar name search. This is frequently the case when registering a sole proprietorship, partnership or business name as well.
A preliminary name check is done by someone who wants to register a sole proprietorship, corporation, partnership or business name prior to ordering a Nuans name search or similar report. Performing a preliminary name search prior to ordering a full name search helps to let you know if there is a chance the name is clear. It can save you money having this done.
The full name search is reviewed by the government to determine if there are any names which can be consider a conflict. It does this before it allows you to register your business. The federal government in particular will not accept a proposed name that sounds similar to a company name already registered.
As part of the service of a search house, it is normal practice for the search house to do a preliminary name search as part of the service of ordering the full Nuans name search. It is important that you know in advance of ordering your name search that the preliminary name search is part of the service. If you do not require a name search to register as would be the case in some territories or provinces for partnerships, business names or sole proprietorships then you would need to pay separately for a preliminary name search. I will explain this further below.
There is no guarantee that a name is going to be accepted by a government just because you have a name search report for that proposed name. If a preliminary name search is not part of the service of the search house when you order a Nuans name search or similar search report then you should look for another search house. A Nuans search house has the ability to order a Nuans report without a pre-check of the name but a fully trained search house would never do so without a preliminary check of the name just to try and rule out any advance conflicts.
Consider it this way. You decide you want to register the name John’s House Cleaning Business Inc. There is no exact match but there is a registration for John’s Housecleaning Business Ltd. The search house you use does not tell you about John’s Housecleaning Business Ltd. because they do not pre-clear the name. You register your business and John of John’s Housecleaning Business Ltd. finds out about you. He has established himself in the same area where you live and is well known to the public for 20 or more years. He considers your business name as a conflict and he could take you to court and try to force you to change your company name because it is a conflict to him. Depending on how well he is established or the conflicts that arise after you start using your name, you could be requested by court order to change your business name. Can you imagine how much trouble that could be for you? Would you want to have a name that was that close to another business anyway? It would be a conflict for you as well.
Upon receipt of a Nuans report or similar name search report you must take some time to look over the report to ensure for yourself before in register a business that there are no names that are too similar to the one you proposed to use.
A Name search would be accepted for registering a company in Ontario even if the names are almost 100% identical. Referring back to the two names above, these names only differ because of the last word in the name. The Ontario Ministry of Government Services would accept this even though both names are very close. This would not be the case with the federal government since they are more careful with name acceptances.
If you are registering a business in Alberta, Ontario and possibly some of the other provinces or territories in Canada, you do not need a name search in order to register your name. The government does not as a practice pre-check these types of names and therefore it is your responsibility to make sure you do not have a name similar to another name. You could still be taken to court if you do not ensure your name is different than others. Actually the corporate governments in Ontario and Alberta allow for business names to be registered that are exactly alike.
In a situation such as this you would want to purchase a preliminary name search. To conclude, in a case where you are registering a partnership, business name or sole proprietorship and a name search is not necessary you should purchase a preliminary name search. As a matter of fact, a lot of searches houses will check your name for free prior to registering a business name or a sole proprietorship or a partnership. If you are unclear about the website you are dealing with contact them. I am sure they would be glad to advise what their policy is.
Resources for Canadian Business Owners provides information about legal and government services for Canadian businesses as well as further information about Available Business Names.



February 28, 2012
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Posted by Holly Crosgrey
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